Alchemic red shampoo is designed to gently cleanse red or mahogany hair while intensifying natural or cosmetic hair colors. Properties: The special formula enriched with milk proteins and vitamins has a deep nourishing and moisturizing effect that leaves hair feeling soft and silky. Main active ingredient: Mild Surfactants - gently and carefully cleanse both hair and hair color. Hydrolyzed Milk Protein - an intense conditioning and protective action. Pro-Vitamin B5 - deep moisturizing effect that leaves hair feeling incredibly shiny. Olive oil peg-7 Esters - derived from olive oil restores the natural hydro-lipid balance leaving hair that is healthy and protected. Suitable for: Red or Mahogany hair. Result: Used together with alchemic red conditioner alchemic red shampoo helps maintain the brilliance and shine of hair color over time.